Nike commercial shows LeBron James in a dunk competition (Video)
February will mark the 10-year anniversary of the 2004 Slam Dunk
Contest, an event which saw Fred Jones take home the title under
circumstances so dubious that TNT’s Craig Sager practically begged
LeBron James, then a 19-year-old rookie, to join the 2005 field.
James, now 28, has flirted incessantly with the Dunk Contest over the
years but ultimately continued to sit on the sidelines while fellow
superstars like Dwight Howard and Blake Griffin have participated (and
won). In a new Nike ad dubbed “Just Do It — Possibilities,” James gives the people a flash of what they want, and it’s a bit maddening.