Nike commercial shows LeBron James in a dunk competition (Video)

February will mark the 10-year anniversary of the 2004 Slam Dunk Contest, an event which saw Fred Jones take home the title under circumstances so dubious that TNT’s Craig Sager practically begged LeBron James, then a 19-year-old rookie, to join the 2005 field.
James, now 28, has flirted incessantly with the Dunk Contest over the years but ultimately continued to sit on the sidelines while fellow superstars like Dwight Howard and Blake Griffin have participated (and won). In a new Nike ad dubbed “Just Do It — Possibilities,” James gives the people a flash of what they want, and it’s a bit maddening.